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Retail

OpinionWay has established itself as a strategic partner for the retail sector, with tailor-made studies covering the customer experience, brand image, shopper journeys, satisfaction (hot and cold), mystery shopping and internal team feedback.

Adapted to all distribution models – shops, wholesale, franchisee, brick-and-mortar, phone or digital – our systems help you choose the right indicators and solutions to maximise satisfaction and profit.

Main challenges

Omnichannel

Meeting consumer demands by integrating all distribution channels

Hot and cold surveys

Combining tactical reactivity and strategic vision thanks to accurate insights

Emotions and memorability

Analysing what makes customers tick in order to strengthen their commitment

Behavioural ROI

Identifying the levers that influence purchase, loyalty and recommendation

Utopianism and realism

We adopt a dual approach, reconciling the aspirations of customers with the real capabilities of brands. You’ll benefit from recommendations that are both operational and immediately actionable in the field.

Our expert

Truong Nguyen

Co-Director of the Mystery Shopping Department

Related deals

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inPulser – Mystery shopping

Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]

(Another) Voice of Consumer

Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]

Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand