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Decode the world

Do you want to make the world around you intelligible? We analyse the dynamics of opinion on political, social and societal issues, as well as attitudes and declared consumer behaviour. We explore and decipher the opinions, perceptions, intentions, images, values, expectations, fears and hopes of all audiences: the general public and all its national or local variations, professional or elected targets, in all fields.

Our analyses are based on a conviction: we must start from reality in order to devise an interpretation, and not apply a theory to the results of observation. For each study, we seek to provide complete and reliable data, to enable our clients to better understand and anticipate the state of mind and reactions of the public.

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Quantitative research

Objectifying the world and exploiting figures to make informed decisions In a world where brands and companies play a central role, understanding consumer dynamics is essential. Faced the many and ever-changing expectations of consummers, we provide you with accurate and actionable insights. Our expertise in quantitative research enables you to decipher behaviours, anticipate trends and […]

Qualitative research

Exploring deep-seated motivations to make informed and relevant decisions LIFE by OpinionWay goes beyond appearances to reveal what really drives your stakeholders’ attitudes and behaviour. Applying a method based on listening, interaction, observation and engagement, we transform human complexities into clear, actionable insights to guide your strategic decisions. Taking a radically innovative approach to qualitative […]

Communities

Connect with your stakeholders through tailor-made insight communities Our communities, whether temporary or permanent, create a unique space for exchange with your customers, prospects, employees and other key stakeholders. These collaborative platforms, active over a period ranging from a few days to several years, encourage free and authentic expression, revealing deep-seated expectations, motivations and ideas. […]

Social Media Intelligence

Getting to the heart of social networks with Social Media Intelligence LIFE by OpinionWay offers an innovative approach to Social Media Intelligence that goes far beyond simple monitoring. By decoding online conversations, search behaviour and content shared by brands, influencers and consumers, we reveal the dynamics that shape markets and influence brand strategies. Our methodologies […]

Studio

Bring your insights to life to inspire action and commitment and amplify their reach One of our core driving forces is making our analyses easy to undersand, exploit and share in order for you to swiftly and astutely make decisions, take action and communicate. With this in mind, our Studio transforms your data into impactful […]