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Quantitative research

Through rigorous methodologies and innovative tools, we analyze opinions and behaviors across various sectors: consumer goods, politics, societal trends, luxury, services, and more. We transform data into reliable, actionable insights to help you in your strategic decisions.

Objectifying the world and exploiting figures to make informed decisions

In a world where brands and companies play a central role, understanding consumer dynamics is essential. Faced the many and ever-changing expectations of consummers, we provide you with accurate and actionable insights.

Our expertise in quantitative research enables you to decipher behaviours, anticipate trends and make informed strategic decisions. Using proven methodologies and in-depth analysis, we transform data into insights that are relevant to your business.

Our experts

Mériadec Blégent

Deputy Managing Director – Director of the Services Department

Nadia Auzanneau

Deputy Managing Director – Director of the Healthcare and Advanced Methods Departments

Maurice Benguigui

Co-Director of the FMCG Department

Delphine Michaut

Co-Director of the FMCG Department

Benoit Parraud

Director of the Banking-Finance-Insurance and Transports-Mobility-Tourism Departments

Stéphane Lefebvre-Mazurel

Deputy Managing Director – Director of the Business Market Transformation and Management-HR Departments

Frédéric Micheau

Deputy Managing Director – Director of the Opinion Department

Christine Pujol

Director of the Advanced Methods Department

Our methods

Awareness/image barometer

Measure changes in brand awareness and image over a given period

Tracking the health of the brand

Monitoring changes in key brand indicators (awareness, image, preference)

Brand platform redesign/brand stretching

Analysing the impact of a change or extension to the brand on its image and position

Concept testing / Potential testing / Trade-off

Evaluating the potential success of a new product or service by comparing alternatives

Study to identify new innovation opportunities (White spaces)

Find untapped market opportunities or niches to invest in

Range/price optimisation test

Evaluate the best range or price strategy to maximise profitability

Packaging testing

Evaluating the impact of a design or packaging on perception and purchase

Competitive analysis for product launches

Evaluating competitors’ strengths and weaknesses to better position a product

5W (Where, When, Why, Who, What) study

Analysing consumer behaviour according to several temporal and contextual criteria

Exploratory analysis of emerging trends

Identify new trends that could influence consumer behaviour

Electoral estimates

Calculating the outcome of an election in real time as soon as the first polling stations close.

Image assessment / Brand audit

Analysing the brand’s current image and identifying its strengths and weaknesses

360° system

Evaluating the overall impact of a multi-channel communication system

Pre-test, post-test, ad tracker

Testing the effectiveness of ads before and after they are shown

Scoping study

Defining the scope and objectives of a study to clarify the company’s needs

Mix potential tests (simulated test market, STM)

Evaluate the impact of a product/price/distribution combination on a simulated market

Construction or optimisation of the ideal mix

Determining the best product, price, communication and distribution mix for a product

(Re)positioning a brand, a range or an element of the mix (pack, communication)

Analysing the impact of a change in positioning or brand element

Satisfaction survey / NPS survey

Measure customer satisfaction and their propensity to recommend a product or brand

Shopper/ethno

Observing the buying behaviour and motivations of consumers in a real-life context

External research on specific targets

Carrying out targeted research on specific market segments or particular groups of consumers

Customer journey study

mapping the different stages of the customer journey to optimise the experience

Post-tests / Campaign review

Evaluate the impact of an advertising campaign on communication objectives

Ad hoc study

Responding to a specific question from a customer or company on a particular subject

Logo, signature and visual identity testing

Measuring the impact and understanding of a logo or a visual element of the brand

Customer or market segmentation

Identify distinct groups of consumers or market segments for targeted actions

Organoleptic testing, sensory testing

Measuring the sensory perception of products (taste, texture, smell, etc.) by consumers

Optimising on-pack claims

Testing the effectiveness of on-pack messages and information

Innovation

Identifying and testing innovative ideas to meet market needs

Usage and attitude research

Analysing how and why consumers use a product or service

Voice of the consumer

Gathering direct, qualitative feedback from consumers on their needs and expectations

Voting intentions

Measuring the electoral potential of a candidate or political party before a national or local election.

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand