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Communities

Our expertise in online communities allows us to explore, in real-time, the opinions and behaviors of your audiences. Through dynamic interactions, we gather authentic, actionable insights to guide your strategies.

Connect with your stakeholders through tailor-made insight communities

Our communities, whether temporary or permanent, create a unique space for exchange with your customers, prospects, employees and other key stakeholders. These collaborative platforms, active over a period ranging from a few days to several years, encourage free and authentic expression, revealing deep-seated expectations, motivations and ideas.

Thanks to an integrated approach combining the best of qualitative and quantitative methodologies, we design each community to respond precisely to your strategic challenges. The result : rich, actionable insights that help you anticipate, adjust your decisions and strengthen your positioning, in line with your stakeholders.

Our expert

Caroline Vigneront

Co-Director of the LIFE Department

Our methods

Ethnographic blog

Trend study

LIFE community

Testing (advertising, product, service, etc.)

Test community

UX Test

Qualitative short-term community

Consumer segmentation and profile

Long-term qualitative community

Monitoring brand perception, satisfaction and loyalty

Enhanced verbatim analysis

To extract deeper and more meaningful insights

Pop up community

Innovation/development of new offers

Long-term community panel (quantitative and qualitative)

Evaluating the effectiveness of marketing initiatives

Innovation community

To generate, develop, and implement new ideas, technologies, or solutions

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand