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Associations, administration & political parties

OpinionWay helps public and semi-public institutions better understand citizens’ expectations and adapt their policies.

We also advise our clients on their choice of positioning and brand image strategy. Our analyses help them understand their context and identify the trends that will influence their future.

 

Main challenges

Societal transitions

Providing analyses of major changes and their impact.

Public confidence

Identifying the levers for re-establishing a solid relationship with the institutions.

Purpose and commitment

Supporting public action by aligning public and political expectations

Electoral expertise

Analysing electoral dynamics and their short- and long-term impact

Our experts

Frédéric Micheau

Deputy Managing Director – Director of the Opinion Department

Charlotte Cahuzac

Deputy Director of the Opinion Department

Related deals

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OpinionSpot by OpinionWay & Episto

There is a whole section of public opinion that is not accessible via traditional inquiry methods: it either ranges outside of the scope provided by panels or implementing such a survey requires overly expensive logistics. To gain access to this sample of people whose opinions matter to companies and institutions with local issues at stake, […]

Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

inPulser – Mystery shopping

Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Analysis

OPINION’EYE #31 – Parliamentary elections in Poland

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024