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Associations, administration & political parties

OpinionWay helps public and semi-public institutions better understand citizens’ expectations and adapt their policies.

We also advise our clients on their choice of positioning and brand image strategy. Our analyses help them understand their context and identify the trends that will influence their future.

 

Main challenges

Societal transitions

Providing analyses of major changes and their impact.

Public confidence

Identifying the levers for re-establishing a solid relationship with the institutions.

Purpose and commitment

Supporting public action by aligning public and political expectations

Electoral expertise

Analysing electoral dynamics and their short- and long-term impact

Our experts

Frédéric Micheau

Deputy Managing Director – Director of the Opinion Department

Charlotte Cahuzac

Deputy Director of the Opinion Department

Related deals

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Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

OpinionSpot

Discover OpinionSpot, our innovative solution designed to transform your surveys into a fast, precise, and interactive experience. OpinionSpot allows you to collect real-time data through an intuitive and user-friendly platform, ideal for obtaining immediate and relevant insights. Why Choose OpinionSpot? By choosing OpinionSpot, you are opting for a modern and effective solution that allows you […]

OpinionLive

At OpinionWay, we understand the importance of having precise and up-to-date data to validate your strategies and make informed decisions. That’s why we developed OpinionLive, an innovative and responsive solution that allows you to explore public opinions in real time. Why Choose OpinionLive? A Simple and Responsive Solution A fast and competitive solution to quickly […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

EUROSCOPE – The Pulse of the European Public Opinion – 6th edition - April 2025

Analysis

American election: From one coalition to another

Analysis

OPINION’EYE #31 – Parliamentary elections in Poland

Survey

Industrial decarbonisation in Europe - April 2025

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 5th wave - January 2025

Survey

European Multiclient Survey – 4th wave - December 2024