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Cosmetics, Hygiene & Beauty

The beauty market is tightly bound to consumers’ lifestyles, requiring a detailed understanding of their expectations. OpinionWay delves into the key moments in consumers’ lives to identify their unmet emotional and rational needs.

We assist brands throughout their innovation cycle and marketing strategy, ensuring that our recommendations are aligned with emerging trends and user aspirations.

Main challenges

Clean Beauty

A quest for transparency and ethics in the ingredients and product manufacturing

Sustainable cosmetics

Formulations and packaging that respect the environment, with a trend towards zero waste

Inclusion and diversity in beauty

A large array of products tailored for the different genders, skin tones and cultures

Personalisation

Custom-made treatments based on digital skin analysis and innovative solutions

Connected beauty

Augmented reality and AI for immersive, personalised experiences

Our experts

Olivier Guillon

Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department

Maurice Benguigui

Co-Director of the FMCG Department

Related deals

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Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

BrandWay

To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]

(Another) Voice of Consumer

Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand