European Multiclient Survey – 5th wave

Introduction

The “European Multiclient Survey” by Polling Europe, conducted in January 2025, provides detailed insights into European public opinion. Here are the key findings:

• Methodology: The survey was conducted online with a representative sample of 5,008 adults across the 27 European Union countries.
• Opinion on Tech Companies: Respondents generally hold a positive view of major tech companies such as Amazon and Apple, while Meta (formerly Facebook) and TikTok receive more mixed reviews.
• Opinion on Tech Leaders: Elon Musk and Mark Zuckerberg elicit polarized opinions, with a majority of respondents having a favorable view of Musk, whereas opinions on Zuckerberg are more divided.
• Social Media Bans: A majority of respondents (74%) support the idea of an EU ban on certain social media platforms like TikTok and X (formerly Twitter).
• International Policy: Regarding Trump’s statement on acquiring Greenland, 41% of respondents believe the EU should respond firmly.
• German Elections: 80% of respondents consider the German parliamentary elections in February 2025 to be important for the EU.
• AI Regulation: 70% of respondents think the EU should implement stricter regulations on artificial intelligence technologies.
• Airfare Prices: Trends in airfare prices influence respondents’ travel intentions, with 32% indicating they rarely travel by plane.
• Healthcare Funding: Opinions are divided on healthcare funding, with 36% of respondents preferring a reduction in taxes and an increase in private care, while 26% support higher taxes to fund the public system.

These results reflect the current concerns of European citizens on a range of topics from technology to international policy and public health issues.