Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
Developing content across multiple channels while reinforcing the consistency of media brands
Impact at every level, from content creation to recommendation
Optimising impact in the context of audience fragmentation
Protecting the media from economic and political influences.
Director of the Media Department
In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]
This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]
OpinionWay is launching the Observatory on banking for 12-24 year-olds, a unique system based on a mirror approach between young people aged 12 to 24 and parents of minors aged 12 to 18, combining qualitative exploratory methods and quantitative research.. An Observatory designed to understand the mechanisms behind banking decisions (among young people and parents), […]
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.