Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
Main challenges
Generative AI
Impact at every level, from content creation to recommendation
Audience attention
Optimising impact in the context of audience fragmentation
Editorial independence
Protecting the media from economic and political influences.
Our expert
Jean-Baptiste Leroux
Director of the Media Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
Related deals
see moreSemio 360°
Discover Semio 360°, our unique approach to decoding the signals sent out by your brand and refining your strategies. In a world saturated with signals, it is essential to stand out and differentiate yourself. Semio 360° offers you a range of operational tools to gain an in-depth understanding of your image and positioning. Why choose […]
Communication survey: boosting brand awareness and image
Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]
EuroScope – The Pulse of the European public opinion
The EuroScope is our monthly multiclient survey (developed by Polling Europe) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs […]