Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
Main challenges
Generative AI
Impact at every level, from content creation to recommendation
Audience attention
Optimising impact in the context of audience fragmentation
Editorial independence
Protecting the media from economic and political influences.
Our expert
Jean-Baptiste Leroux
Director of the Media Department
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TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
