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Media

OpinionWay’s Media department is committed to understanding changes in the industry, whether in terms of publisher, advertising or editorial marketing.

We study the media through the scope of their societal role and assist every player in the communication chain of communication (advertisers, agencies, advertising sales houses) to tackle their own challenges.

Main challenges

Multi-channel broadcast and consistency

Developing content across multiple channels while reinforcing the consistency of media brands

Generative AI

Impact at every level, from content creation to recommendation

Audience attention

Optimising impact in the context of audience fragmentation

Editorial independence

Protecting the media from economic and political influences.

Our expert

Jean-Baptiste Leroux

Director of the Media Department

Related deals

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ECOMOB.club 5.0, the BtoB community dedicated to sustainable mobility

In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]

Observatory on neo-insurance

This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]

Observatory on banking for 12-24 year-olds

OpinionWay is launching the Observatory on banking for 12-24 year-olds, a unique system based on a mirror approach between young people aged 12 to 24 and parents of minors aged 12 to 18, combining qualitative exploratory methods and quantitative research.. An Observatory designed to understand the mechanisms behind banking decisions (among young people and parents), […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand