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Design thinking

At OpinionWay, we put people at the heart of innovation. By combining creativity, empathy, and agile methodologies, we co-create solutions tailored to the real needs of your audiences. Our collaborative approach allows us to explore new perspectives, experiment, and prototype ideas to turn your challenges into concrete and impactful opportunities.

Imagining new concepts and paradigms and moving from observation to action


Design Thinking is a collaborative, people-centred approach designed to transform ideas into concrete solutions. By bringing togrther your teams, customers and stakeholders in a structured process of exploration and co-creation, we identify real needs, remove obstacles and come up with innovative concepts.

Our collaborative workshop facilitation methods enable us to go beyond the status quo and consider new approaches, in line with the challenges and expectations of your market.

Our co-creation experts combine creativity, agility and pragmatism to translate these ideas into actionable, directly testable prototypes. From ideation to implementation, we support you every step of the way to accelerate innovation and create impactful solutions capable of transforming your challenges into sustainable opportunities, in line with our ambition Enable today, shape tomorrow.

Our experts

Caroline Vigneront

Co-Director of the LIFE Department

Luc Balleroy

Managing Director

Our methods

User interview

Gather qualitative information by asking users about their needs and experiences

Persona

Create fictitious profiles representing different user segments

SCAMPER

Use a series of questions to stimulate creativity (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse)

User testing

Have prototypes tested by real users to gather feedback

Project management

Using agile methods to manage development and continuous improvement

Observation

Observing users in their natural environment to understand their behaviour and challenges

Brainstorming

Generate a large number of ideas without any initial judgement.

Sketching

Draw ideas quickly to visualise them

Feedback loops

 Incorporating user feedback into successive design iterations

Paper models

Create simple physical models to test concepts.

Empathy mapping

Visualise what users say, think, feel and do

Mind Mapping

 Organising ideas visually to explore the relationships between them

Wireframes

Draw basic user interface diagrams to represent the structure and main functionalities

Development roadmap

Plan the development stages of the final product

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand

Survey

Football fans and the creation of the European Super League - March 2024