Well-being and health
Growing expectations for a balanced, safe diet.
Growing expectations for a balanced, safe diet.
Products adapted to spontaneous and flexible consumption patterns.
The emphasis on sustainability and environmental protection.
Increased demand for clear information on products.
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Co-Director of the FMCG Department
Co-Director of the FMCG Department
Deputy Director of the FMCG department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
How to Improve and Ensure Consistency in Customer Experience in Your Stores? And How to Align Your Sales Team’s Objectives, Customer Orientation, and Brand Strategy? Effectively co-constructing the sales ceremony with your teams is essential to guarantee engagement, expertise, and strong involvement in the process. Our innovative methodology is collaborative, bringing together customers, decision-makers, and employees […]
OpinionWay is launching the Banking Observatory for 12-24 year olds, a unique and comprehensive tool that combines a qualitative and quantitative approach, conducted among 2,800 young people and, in parallel, 1,200 parents of young people aged 12 to 17. The Observatory aims to understand the mechanisms behind banking decisions (among young people and parents), measure […]