Well-being and health
Growing expectations for a balanced, safe diet.
Main challenges
Practicality
Products adapted to spontaneous and flexible consumption patterns.
Responsible consumption
The emphasis on sustainability and environmental protection.
Transparency
Increased demand for clear information on products.
Value for money
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Our experts
Delphine Michaut
Co-Director of the FMCG Department
Maurice Benguigui
Co-Director of the FMCG Department
Eric Sagnat
Deputy Director of the FMCG department
Dernières publications
Related deals
see more(Another) Voice of Consumer
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
BrandWay
To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]
Social Media Intelligence (SMI) : from digital noise to insight
Thanks to our approach, connect with the real voice of the consumer and convert web data into powerful strategic levers for your brand. We help you transform digital noise into business insights with our Social Media Intelligence (SMI) expertise. Through a tailor-made approach adapted to your challenges :