Well-being and health
Growing expectations for a balanced, safe diet.
Growing expectations for a balanced, safe diet.
Products adapted to spontaneous and flexible consumption patterns.
The emphasis on sustainability and environmental protection.
Increased demand for clear information on products.
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Co-Director of the FMCG Department
Co-Director of the FMCG Department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
OpinionWay is launching the Banking Observatory for 12-24 year olds, a unique and comprehensive tool that combines a qualitative and quantitative approach, conducted among 2,800 young people and, in parallel, 1,200 parents of young people aged 12 to 17. The Observatory aims to understand the mechanisms behind banking decisions (among young people and parents), measure […]
The EuroScope is our monthly multiclient survey (developed by Polling Europe) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs […]