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FMCG

In an ever-changing market, OpinionWay’s FMCG team helps brands decipher consumer expectations and adjust their strategies. We offer tailor-made solutions for :

  • Analysing trends: identifying buying behaviour and growth segments.
  • Optimising products: testing innovations and understanding how they are used.
  • Communicating effectively: carrying out brand image surveys and advertising tests.

Main challenges

Well-being and health

Growing expectations for a balanced, safe diet.

Practicality

Products adapted to spontaneous and flexible consumption patterns.

Responsible consumption

The emphasis on sustainability and environmental protection.

Transparency

Increased demand for clear information on products.

Value for money

Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.

Our experts

Delphine Michaut

Co-Director of the FMCG Department

Maurice Benguigui

Co-Director of the FMCG Department

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Dernières publications

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Industrial decarbonisation in Europe - April 2025

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EUROSCOPE – The Pulse of the European Public Opinion – 6th edition - April 2025

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AI European Barometer - February 2025

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European Multiclient Survey – 5th wave - January 2025

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European Multiclient Survey – 4th wave - December 2024

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American election: From one coalition to another

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Europeans’ views on the 2024 US elections - November 2024

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European Multiclient Survey – 3rd wave - October 2024