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FMCG

In an ever-changing market, OpinionWay’s FMCG team helps brands decipher consumer expectations and adjust their strategies. We offer tailor-made solutions for :

  • Analysing trends: identifying buying behaviour and growth segments.
  • Optimising products: testing innovations and understanding how they are used.
  • Communicating effectively: carrying out brand image surveys and advertising tests.

Main challenges

Well-being and health

Growing expectations for a balanced, safe diet.

Practicality

Products adapted to spontaneous and flexible consumption patterns.

Responsible consumption

The emphasis on sustainability and environmental protection.

Transparency

Increased demand for clear information on products.

Value for money

Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.

Our experts

Delphine Michaut

Co-Director of the FMCG Department

Maurice Benguigui

Co-Director of the FMCG Department

Related deals

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(Another) Voice of Consumer

Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]

inPulser – Mystery shopping

Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]

Diagway – Employees and carers

Myteamily and OpinionWay are launching the Diagway for carers, an analytical tool enabling companies to measure the number of employees who are helping a vulnerable relative, to gather their opinions on how to reconcile work and family life, and to identify the hidden costs for the company. The Diagway analysis enables HR teams to obtain […]

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand