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FMCG

In an ever-changing market, OpinionWay’s FMCG team helps brands decipher consumer expectations and adjust their strategies. We offer tailor-made solutions for :

  • Analysing trends: identifying buying behaviour and growth segments.
  • Optimising products: testing innovations and understanding how they are used.
  • Communicating effectively: carrying out brand image surveys and advertising tests.

Main challenges

Well-being and health

Growing expectations for a balanced, safe diet.

Practicality

Products adapted to spontaneous and flexible consumption patterns.

Responsible consumption

The emphasis on sustainability and environmental protection.

Transparency

Increased demand for clear information on products.

Value for money

Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.

Our experts

Delphine Michaut

Co-Director of the FMCG Department

Maurice Benguigui

Co-Director of the FMCG Department

Eric Sagnat

Deputy Director of the FMCG department

Dernières publications

Survey

Level of achievement of gender equality - March 2026

Survey

Euroscope – 10th wave - February 2026

Analysis

Democracy without comfort: The 2025 European realignment

Survey

Mobility within the European capitals - January 2026

Survey

EUROSCOPE – 9th wave - December 2025

Survey

The Pulse of Europe 2025: Between Fear, Power, and Hope - December 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

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