Well-being and health
Growing expectations for a balanced, safe diet.
Growing expectations for a balanced, safe diet.
Products adapted to spontaneous and flexible consumption patterns.
The emphasis on sustainability and environmental protection.
Increased demand for clear information on products.
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Co-Director of the FMCG Department
Co-Director of the FMCG Department
Deputy Director of the FMCG department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]
This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]