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FMCG

In an ever-changing market, OpinionWay’s FMCG team helps brands decipher consumer expectations and adjust their strategies. We offer tailor-made solutions for :

  • Analysing trends: identifying buying behaviour and growth segments.
  • Optimising products: testing innovations and understanding how they are used.
  • Communicating effectively: carrying out brand image surveys and advertising tests.

Main challenges

Well-being and health

Growing expectations for a balanced, safe diet.

Practicality

Products adapted to spontaneous and flexible consumption patterns.

Responsible consumption

The emphasis on sustainability and environmental protection.

Transparency

Increased demand for clear information on products.

Value for money

Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.

Our experts

Delphine Michaut

Co-Director of the FMCG Department

Maurice Benguigui

Co-Director of the FMCG Department

Eric Sagnat

Deputy Director of the FMCG department

Dernières publications

Survey

WIN Worldviews – Youth Day 2026 - August 2026

Survey

Euroscope 13th wave - July 2026

Survey

Euroscope 12th wave - June 2026

Survey

WIN Worldviews – World Environment Day 2026 - June 2026

Survey

Europeans and the FIFA Worldcup - June 2026

Survey

WIN World AI Index 2026 - May 2026

Survey

Euroscope – 11th wave - April 2026

Survey

Barometer of Decarbonization and Adaptation Among Industrial SMEs and Mid-Sized Companies in Europe and North America - April 2026

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