Responsible finance
Societal expectations are reinforcing the importance of building savings that combine security and positive impact.
The main challenges
Customer relations made easy
Digitalisation means that banks and insurance companies must adopt a more customer-centric approach.
Focus on technologies
Crypto, Fintech and AI are redefining the customer experience and financial opportunities landscapes.
Our experts
Benoit Parraud
Director of the Services Marketing Division in charge of the Banking-Finance-Insurance and Transport-Mobility-Tourism sectors
Pascal Novais
Deputy Director of the Banking, Finance and Insurance Department
Valérie Marie
Co-Director of the LIFE Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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