Responsible finance
Societal expectations are reinforcing the importance of building savings that combine security and positive impact.
Societal expectations are reinforcing the importance of building savings that combine security and positive impact.
Digitalisation means that banks and insurance companies must adopt a more customer-centric approach.
Crypto, Fintech and AI are redefining the customer experience and financial opportunities landscapes.
Director of the Banking-Finance-Insurance and Transports-Mobility-Tourism Departments
Deputy Director of the Banking-Finance-Insurance Department
Co-Director of the LIFE Department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
OpinionWay is launching the Observatory on banking for 12-24 year-olds, a unique system based on a mirror approach between young people aged 12 to 24 and parents of minors aged 12 to 18, combining qualitative exploratory methods and quantitative research.. An Observatory designed to understand the mechanisms behind banking decisions (among young people and parents), […]
This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.