OpinionWay is launching the Observatory on banking for 12-24 year-olds, a unique system based on a mirror approach between young people aged 12 to 24 and parents of minors aged 12 to 18, combining qualitative exploratory methods and quantitative research..
An Observatory designed to understand the mechanisms behind banking decisions (among young people and parents), measure and analyse the proportion of bank account owners, identify expectations and needs, and draw up an assessment of people’s relation to banking.
Don’t miss this opportunity to benefit from invaluable insights to help you adjust your strategies and effectively capture young customers by meeting their expectations and those of their parents.
If you wish to have more information on this deal, let's have a chat !
Contact us