Economy and purchasing power
Inflation and purchasing power remain key concerns for the French, influencing their behaviour and perceptions.
Major societal issues
Environment and eco-responsibility
Environmental issues are at the forefront. Companies are facing new obligations. Incorporating eco-responsible practices is becoming essential if they are to remain competitive. Technological solutions for monitoring environmental performance are becoming increasingly important.
Technology and digital
Artificial intelligence (AI) is emerging as a major trend, transforming businesses and society. Its adoption is becoming more accessible and companies are investing massively in AI. Ethical and regulatory issues are emerging. Cybersecurity and data protection are becoming crucial.
Social et societal
Insecurity, immigration, the social model, education and the fight against terrorism remain major concerns for the French. Diversity and inclusion are also becoming increasingly important social issues.
Policy and governance
Corporate transparency and accountability are coming under increasing scrutiny.
Our expert
Frédéric Micheau
Deputy Managing Director – Director of the Opinion Department
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