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Social Media Intelligence

Capture real-time conversations and web trends that shape your market. Through in-depth analysis of social data, we provide valuable insights to anticipate changes, understand your audience’s expectations, and proactively adjust your strategies.

Getting to the heart of social networks with Social Media Intelligence

LIFE by OpinionWay offers an innovative approach to Social Media Intelligence that goes far beyond simple monitoring. By decoding online conversations, search behaviour and content shared by brands, influencers and consumers, we reveal the dynamics that shape markets and influence brand strategies.

Our methodologies transform the immense flow of social data into accurate, actionable marketing insights, enabling you to identify opportunities, detect weak signals and guide your strategic decisions to keep pace with an ever-changing environment.

Our expert

Caroline Vigneront

Co-Director of the LIFE Department

Our methods

Competitive analysis

market mapping 

Brand impact analysis – Voice of Consummer

evaluate brand presence on the web 

Analysis of reviews (opinion)

Analysis of online reviews

Exploratory analysis of emerging trends

Identify new trends that could influence consumer behaviour

Watch

identify weak signals 

Analysis of search data

Analysis of data from search

Influencer mapping

evaluate a product/brand using web reviews

Analysis of social data

brand watch 

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand