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Corporate and opinion issues

We support companies, brands and institutions in all their communication challenges, providing them with the tools they need to communicate effectively with the public and their stakeholders: analysing their reputation, steering their communication strategies and feeding their discourse on the topics that drive their business.

Our expertise in communication issues, backed by an in-depth understanding of public opinion and its changes, enables us to work on various aspects of reputation, from analysing brand awareness and image to designing societal studies to support the discourse of brands and institutions and their ability to lead debates that interest them in the media sphere.

Main trends

Emergence: more than just existing, animating your ecosystem

Emerging as a key player in your ecosystem is essential for effectively engaging in dialogue with the public and your stakeholders.

Reputation: a powerful driver of value creation

Difficult to build and subject to numerous risks, such as changes in opinion and attrition, the reputation of a company, brand or institution is one of its most valuable assets.

Public debate: a space to explore and occupy

Gauging public opinion on the issues at the heart of its work: a powerful tool for gaining perspective, leading the debate and highlighting its convictions, expertise and unique message.

Consistency and relevance: two imperatives for credible communication

Growing mistrust of companies, brands and institutions requires particular attention to be paid to ensuring that what organisations say is consistent with how they are perceived, in order to guarantee the credibility of their communications.

Our expert

Anne-Laure Marchal

Head of Corporate Affairs and Public Opinion department

Dernières publications

Survey

WIN World AI Index 2026 - May 2026

Survey

Euroscope – 11th wave - April 2026

Survey

Barometer of Decarbonization and Adaptation Among Industrial SMEs and Mid-Sized Companies in Europe and North America - April 2026

Survey

Level of achievement of gender equality - March 2026

Survey

Euroscope – 10th wave - February 2026

Analysis

Democracy without comfort: The 2025 European realignment

Survey

Mobility within the European capitals - January 2026

Survey

EUROSCOPE – 9th wave - December 2025

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