Emergence: more than just existing, animating your ecosystem
Emerging as a key player in your ecosystem is essential for effectively engaging in dialogue with the public and your stakeholders.
Main trends
Reputation: a powerful driver of value creation
Difficult to build and subject to numerous risks, such as changes in opinion and attrition, the reputation of a company, brand or institution is one of its most valuable assets.
Public debate: a space to explore and occupy
Gauging public opinion on the issues at the heart of its work: a powerful tool for gaining perspective, leading the debate and highlighting its convictions, expertise and unique message.
Consistency and relevance: two imperatives for credible communication
Growing mistrust of companies, brands and institutions requires particular attention to be paid to ensuring that what organisations say is consistent with how they are perceived, in order to guarantee the credibility of their communications.
Our expert
Anne-Laure Marchal
Head of Corporate Affairs and Public Opinion department
Dernières publications
Related deals
see more2024 Observatory on business travel
Since 2020, OpinionWay and Corporate Mobilities have been pooling their expertise to understand the business travel market through the implementation of a unique system that measures the challenges of business travel using a barometer. This system helps players interested in the industry understand travellers’ behaviour and needs. Over time, this system has enabled us to […]
MoveLab
With MoveLab, anticipate developments in the sports and wellness market and guide your strategic decisions thanks to the collective intelligence of 5,000 committed members ! A truly agile observatory, MoveLab allows you to capture consumer habits, motivations, and expectations in the sports, health, and wellness sectors in real time. With MoveLab : An offer tailored […]
Diagway – Employees and carers
Myteamily and OpinionWay are launching the Diagway for carers, an analytical tool enabling companies to measure the number of employees who are helping a vulnerable relative, to gather their opinions on how to reconcile work and family life, and to identify the hidden costs for the company. The Diagway analysis enables HR teams to obtain […]