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Gaming & Entertainment

As the world becomes more connected and technologies more interactive, gamification is emerging as a strategic lever for companies looking to build loyalty and expand their customer base. This transformation has paved the way for new opportunities and the emergence of innovative players in games and entertainment, while influencing other industries.

OpinionWay has been closely monitoring this revolution for several years, providing its clients with enlightening insights tailored to the rapid changes taking place in the sector.

Main challenges

The boom of streaming services

Streaming services are redefining consumer standards in cinema, music and video games. Driven by technological advances and a strong demand for personalisation, streaming is becoming the dominant mode of consumption

Immersion as a fundamental criterion

Consumers are looking for increasingly immersive experiences. Initially limited to gaming, this trend is now extending to all forms of entertainment thanks to virtual and augmented reality technologies, offering virtual concerts or augmented cultural tours.

The age of AI

Artificial intelligence is transforming the creation and personalisation of content, by offering customised videos, text and images. It is revolutionising the user experience by responding to specific expectations in new ways.

The role of social media

Social networks and entertainment are profoundly interconnected today. They open up unique opportunities for the creation, distribution and consumption of content, enabling creators to reach a global audience and develop new formats tailored to audience expectations.

Our expert

François Guilloppe

Director of the Telecom-New technologies Department

Related deals

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(Another) Voice of Consumer

Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]

Diagway – Employees and carers

Myteamily and OpinionWay are launching the Diagway for carers, an analytical tool enabling companies to measure the number of employees who are helping a vulnerable relative, to gather their opinions on how to reconcile work and family life, and to identify the hidden costs for the company. The Diagway analysis enables HR teams to obtain […]

GenZ, tomorrow’s decision-makers ?

Conducted by OpinionWay in partnership with B2BAD and La Boétie Partners, this study aims to understand how today’s young graduates, the future decision-makers, construct their value systems and envision their long-term career paths. This analysis focuses particularly on Generation Z and their perceptions of future societal and environmental issues. Carried out among a representative panel […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

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