The boom of streaming services
Streaming services are redefining consumer standards in cinema, music and video games. Driven by technological advances and a strong demand for personalisation, streaming is becoming the dominant mode of consumption
Main challenges
Immersion as a fundamental criterion
Consumers are looking for increasingly immersive experiences. Initially limited to gaming, this trend is now extending to all forms of entertainment thanks to virtual and augmented reality technologies, offering virtual concerts or augmented cultural tours.
The age of AI
Artificial intelligence is transforming the creation and personalisation of content, by offering customised videos, text and images. It is revolutionising the user experience by responding to specific expectations in new ways.
The role of social media
Social networks and entertainment are profoundly interconnected today. They open up unique opportunities for the creation, distribution and consumption of content, enabling creators to reach a global audience and develop new formats tailored to audience expectations.
Our expert
Meriadec Blégent
Deputy Managing Director – Director of the Services Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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