OpinionWay, a Mission-driven company
Since January 2025, OpinionWay has been a mission-driven company, with the ambition of “Combining human and innovation to support brands and organizations in their decision-making towards a desirable future.”
This mission is expressed through three essential statutory objectives: enlightening our clients on sustainable development and societal issues, fostering connections, agility, and enthusiasm within our company, and continuously questioning the relevance of our approaches.
This transformation reflects our deep commitment to a sustainable and responsible future.
Environmental and social issues at the heart of our daily lives
As part of our commitment to corporate social responsibility, we have drawn up a CSR Charter which sets out our commitments and actions in favor of more sustainable development.
OpinionWay ranks among the top 15% of French companies rated for their environmental and social performance (Silver EcoVadis Label awarded in March 2024). The company has been awarded this recognition since 2017.
We have set up a CSR Committee responsible for rolling out – in collaboration with members of the Management Board – concrete initiatives to support and raise awareness of CSR issues among employees (Sustainable Mobility Plan, exclusive use of recycled paper, waste recycling, promotion of responsible consumption, etc.).
Our Group also offers its employees investments in SRI funds and company savings plans and supports social and socially responsible start-ups through its study grant.
On 31 March 2022, OpinionWay signed the Cancer@Work charter and became a member of the association, whose aim is to promote job retention and reintegration following cancer or other chronic illnesses (cardiovascular disease, diabetes, respiratory illnesses such as COPD, dermatological illnesses such as psoriasis, depression, etc.) and, more generally, to help people live better at work on a daily basis.
By signing this charter, OpinionWay has committed itself to changing the knowledge and perceptions of cancer and chronic illness in the workplace. As part of this commitment, we have also set up the Working With It Committee, which is responsible for implementing a number of actions in a process of co-construction with employees.
Our commitment to professional equality
The OpinionWay Group’s Gender Equality Index testifies to our strong commitment in this area, with a score of 79/100 in 2023. The Group is working to reduce the pay gap, promote equal opportunities and encourage women to move up the career ladder within the company.
Our support for social and environmental initiatives
For several years now, our Group has been fully committed to supporting social entrepreneurs through dedicated programmes, offering our employees the opportunity to get involved in social projects.
OpinionWay supports humanitarian initiatives such as Rain Drop, aimed at helping families in rural India to combat drought and poverty. Similarly, actions to preserve biodiversity are carried out in collaboration with organisations such as Libraries Without Borders (LWB) and Noé, demonstrating a strong commitment to the planet and humanity.
Our commitment against corruption
At OpinionWay, we are firmly committed to conducting our activities with integrity and transparency. In accordance with our Ethical Charter, we have implemented a strict anti-corruption code of conduct. This code outlines the fundamental values and principles we adhere to in our fight against corruption and influence peddling.
Our Anti-Corruption Code of Conduct applies to all our employees, regardless of their hierarchical level and the nature of their collaboration, in all the countries where we operate. It aims to prevent conflicts of interest, regulate gifts, invitations, and travel, prohibit facilitation payments, and ensure transparent relationships with our business partners.