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Telecoms & new technologies

 

The French telecommunications market is tempered by fierce competition and constant innovation. OpinionWay has been working with players in this industry for years, tackling complex issues such as customer loyalty, differentiation strategy and pricing.

Our solutions, ranging from awareness and satisfaction trackers to U&A and trade-off studies, address the challenges encountered by consumers and BtoB targets.

Main challenges

Ever more connected

Intelligent objects improving health, safety and everyday life

AI for all

Applications ranging from photo editing to assistive tools for people with disabilities

Network performance

The rapid evolution of standards (5G, 6G) in the face of growing user expectations

Green IT

Reducing the environmental impact of digital technology

Our experts

Meriadec Blégent

Deputy Managing Director – Director of the Services Department

Valérie Marie

Co-Director of the LIFE Department

Dernières publications

Survey

AI European Barometer - February 2025

Survey

WIN Worldviews – World Environment Day 2026 - June 2026

Survey

Europeans and the FIFA Worldcup - June 2026

Survey

WIN World AI Index 2026 - May 2026

Survey

Euroscope – 11th wave - April 2026

Survey

Barometer of Decarbonization and Adaptation Among Industrial SMEs and Mid-Sized Companies in Europe and North America - April 2026

Survey

Level of achievement of gender equality - March 2026

Survey

Euroscope – 10th wave - February 2026

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

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