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Healthcare

OpinionWay’s Healthcare department is adapting its practices to the transformations in the sector, integrating key issues such as patient-centricity, digitalisation, prevention and one health. We work with a wide range of players (laboratories, associations, institutions) to offer marketing research covering the entire product life cycle, using hybrid methodologies (SMI, communities, quantitative research).

Our multi-disciplinary team brings up in-depth, diversified expertise to overcome your challenges.

Main challenges

Patient-centricity

In a country where 1 in 3 people suffers from chronic diseases, the patient plays an increasingly important role and is at the centre of the healthcare system. Making the most of the patient’s experience and involvement in his or her care benefits everyone.

Growing digitalisation

AI, telemedicine and connected platforms are transforming medical practices, enabling more accurate diagnoses and personalised treatments.

Prevention and well-being

No more cure-all. A change of mindset towards preventive and proactive medicine, beneficial to all (patients, healthcare professionals, healthcare system).

 

One Health

Integrating human health into a holistic approach with the environment and living species in order to move towards a healthier future for all.

Our expert

Nadia Auzanneau

Deputy Managing Director – Director of the Healthcare and Advanced Methods Departments

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(Another) Voice of Consumer

Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]

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OpinionWay, in collaboration with the coaching firm All Leaders Initiative, has renewed its national survey measuring conflict at work, looking at the situations, the direct and indirect effects and, this year, the dimension of aggression and violence in these situations. By combining this benchmark with the possibility of establishing within your organisation an initiative mirroring […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

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Europeans’ views on the 2024 US elections - November 2024

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European Multiclient Survey – 3rd wave - October 2024

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“Actionability must prevail over the tyranny of metrics!”

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Europeans’ views on the international situation and the European elections - June 2024

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The European, the Ukraine war and international relationship - April 2024

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