Do you want to build, develop or reposition an essential, enduring brand? At OpinionWay, we can help you do just that, based on the principle that a brand is a valuable but fragile asset that requires constant adaptation.
We diagnose the company’s capital, analyse its territory and its impact, and identify the levers for growth and the appropriate channels of expression.
Rooted in reality, we decipher trends and transform insights into concrete actions to help you create new cultural standards and build a brand and communications strategy that resonate with the times and the aspirations of your audiences.
Objectifying the world and exploiting figures to make informed decisions In a world where brands and companies play a central role, understanding consumer dynamics is essential. Faced the many and ever-changing expectations of consummers, we provide you with accurate and actionable insights. Our expertise in quantitative research enables you to decipher behaviours, anticipate trends and […]
Qualitative research
Exploring deep-seated motivations to make informed and relevant decisions LIFE by OpinionWay goes beyond appearances to reveal what really drives your stakeholders’ attitudes and behaviour. Applying a method based on listening, interaction, observation and engagement, we transform human complexities into clear, actionable insights to guide your strategic decisions. Taking a radically innovative approach to qualitative […]
Communities
Connect with your stakeholders through tailor-made insight communities Our communities, whether temporary or permanent, create a unique space for exchange with your customers, prospects, employees and other key stakeholders. These collaborative platforms, active over a period ranging from a few days to several years, encourage free and authentic expression, revealing deep-seated expectations, motivations and ideas. […]
Design thinking
Imagining new concepts and paradigms and moving from observation to action Design Thinking is a collaborative, people-centred approach designed to transform ideas into concrete solutions. By bringing togrther your teams, customers and stakeholders in a structured process of exploration and co-creation, we identify real needs, remove obstacles and come up with innovative concepts. Our collaborative […]