Sustainability
Adopting conscious practices in the choice of materials and production
Main challenges
The digital experience
Offering a seamless omnichannel experience with tools such as augmented reality and AI
Personalisation
Offering tailor-made products and experiences
Second-hand and vintage
Responding to growing demand for timeles pieces
Diversity and inclusion
Capturing new target groups through more inclusive campaigns and products
Our experts
Lea König
Co-Director of the Mystery Shopping Department
Christine Pujol
Director of the Advanced Methods Department
Olivier Guillon
Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department
Truong Nguyen
Co-Director of the Mystery Shopping Department
Lea König
Co-Director of the Mystery Shopping Department
Christine Pujol
Director of the Advanced Methods Department
Olivier Guillon
Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department
Truong Nguyen
Co-Director of the Mystery Shopping Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]
Sales Ceremony Design
How to Improve and Ensure Consistency in Customer Experience in Your Stores? And How to Align Your Sales Team’s Objectives, Customer Orientation, and Brand Strategy? Effectively co-constructing the sales ceremony with your teams is essential to guarantee engagement, expertise, and strong involvement in the process. Our innovative methodology is collaborative, bringing together customers, decision-makers, and employees […]
BrandWay
To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]