Sustainability
Adopting conscious practices in the choice of materials and production
Adopting conscious practices in the choice of materials and production
Offering a seamless omnichannel experience with tools such as augmented reality and AI
Offering tailor-made products and experiences
Responding to growing demand for timeles pieces
Capturing new target groups through more inclusive campaigns and products
Co-Director of the Mystery Shopping Department
Director of the Advanced Methods Department
Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department
Co-Director of the Mystery Shopping Department
Co-Director of the Mystery Shopping Department
Director of the Advanced Methods Department
Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department
Co-Director of the Mystery Shopping Department
To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]
Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]
Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.