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Luxury

With its holistic and innovative approaches, OpinionWay is a strategic partner for luxury brands. Our research covers customer experience, brand image, product and service innovation, with a unique specialisation in mystery shopping and qualitative research. Thanks to our global network and integrated solutions, we help luxury brands strengthen their positioning and anticipate tomorrow’s trends.

Les enjeux du secteur

Sustainability

Adopting conscious practices in the choice of materials and production

The digital experience

Offering a seamless omnichannel experience with tools such as augmented reality and AI

Personalisation

Offering tailor-made products and experiences

Second-hand and vintage

Responding to growing demand for timeles pieces

Diversity and inclusion

Capturing new target groups through more inclusive campaigns and products

Our experts

Lea König

Co-Director of the Mystery Shopping Department

Christine Pujol

Director of the Advanced Methods Department

Olivier Guillon

Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department

Truong Nguyen

Co-Director of the Mystery Shopping Department

Lea König

Co-Director of the Mystery Shopping Department

Christine Pujol

Director of the Advanced Methods Department

Olivier Guillon

Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department

Truong Nguyen

Co-Director of the Mystery Shopping Department

Related deals

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BrandWay

To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]

Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

inPulser – Mystery shopping

Make your Customer Experience KPIs actionable with inPulser! Your NPS (Net Promoter Score) reports are full of recommendations, regarding promoter/retractor profiles and benchmarking. However, how do you involve your field teams in understanding and using your Customer Experience KPIs? At OpinionWay, we are convinced that this involvement guarantees the ROI of Customer Experience studies and […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand