To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your communications (lexicon & iconography), an analysis of your online image / e-reputation (Social Media Intelligence), and qualitative and/or quantitative questioning of your target audiences.

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