57%
of French people consider that in five years the most common payment method in shops will be mobile payment. This conviction is even stronger in Spain, where it reaches 83% of the population.
After the creation of its Moroccan subsidiary in Casablanca in 2016, OpinionWay is now strengthening its presence in the Maghreb with a new subsidiary in Algeria headed by Siham Akermi. The creation of OpinionWay Algeria is part of the international approach of OpinionWay, which wishes to strengthen its presence in the Maghreb and more widely on the African continent, a market with strong potential for development in marketing studies.
Orange presents with OpinionWay the results of its European survey "Afterbanking or the new banking uses". This study, which is an integral part of Orange’s Observatory of digital uses, seeks to gain a better understanding of the way European’s use their banking services. It is based on more than 7,000 interviews conducted by OpinionWay in France, Spain, England, Sweden and Romania.
