90%
of consumers expect brands to be committed and help them consume better.
Philippe Cartallier joins OpinionWay as International Development Director in charge of International Studies growth and subsidiaries. With a strong international experience in Marketing and Business Development, Philippe will drive the Group's subsidiaries. Given Philippe’s international background, he will provide OpinionWay clients and international accounts with a deeper understanding of their markets, building on their trusted partnership with OpinionWay.
After the creation of its Moroccan subsidiary in Casablanca in 2016, OpinionWay is now strengthening its presence in the Maghreb with a new subsidiary in Algeria headed by Siham Akermi. The creation of OpinionWay Algeria is part of the international approach of OpinionWay, which wishes to strengthen its presence in the Maghreb and more widely on the African continent, a market with strong potential for development in marketing studies.
