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Transports, mobility & tourism

Faced with the challenges of decarbonisation, soft mobility and overtourism, OpinionWay offers methodological expertise to assist its clients in their strategic and tactical issues, both in the short and long term.

We help industry players to rethink mobility and travel experience, integrating emerging expectations and new technologies.

Main challenges

New forms of mobility:

Solutions to make urban, suburban and rural mobility more fluid and sustainable

Responsible tourism

A transition to eco-friendly practices

Travel as an “opportunity”

Transforming trips into enriching experiences thanks to digital technology.

Commute:

The return to the office after the teleworking era

Our experts

Benoit Parraud

Director of the Banking-Finance-Insurance and Transports-Mobility-Tourism Departments

Caroline Vigneront

Co-Director of the LIFE Department

Related deals

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2024 Observatory on business travel

Since 2020, OpinionWay and Corporate Mobilities have been pooling their expertise to understand the business travel market through the implementation of a unique system that measures the challenges of business travel using a barometer. This system helps players interested in the industry understand travellers’ behaviour and needs. Over time, this system has enabled us to […]

ECOMOB.club 5.0, the BtoB community dedicated to sustainable mobility

In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]

Eco-Responsible Travel Index (ERDI)

Based on the Observatory on Business travel, a survey carried out on 500 business travellers every six months since 2020, OpinionWay and Corporate Mobilities have developed the ERDI – Eco-Responsible Travel Index: the first index allowing us to easily measure the awareness of responsible business travel among a company’s employees or customers; to adapt its […]

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Dernières publications

Survey

AI European Barometer - February 2025

Survey

European Multiclient Survey – 4th wave - December 2024

Survey

Europeans’ views on the 2024 US elections - November 2024

Survey

European Multiclient Survey – 3rd wave - October 2024

Analysis

“Actionability must prevail over the tyranny of metrics!”

Survey

Europeans’ views on the international situation and the European elections - June 2024

Survey

The European, the Ukraine war and international relationship - April 2024

Podcast

Podcast Spotlight(s) – Episode #2 : Spotlights on luxury in Thailand