New forms of mobility:
Solutions to make urban, suburban and rural mobility more fluid and sustainable
Main challenges
Responsible tourism
A transition to eco-friendly practices
Travel as an “opportunity”
Transforming trips into enriching experiences thanks to digital technology.
Commute:
The return to the office after the teleworking era
Our experts
Benoit Parraud
Director of the Services Marketing Division in charge of the Banking-Finance-Insurance and Transport-Mobility-Tourism sectors
Caroline Vigneront
Co-Director of the LIFE Department
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2024 Observatory on business travel
Since 2020, OpinionWay and Corporate Mobilities have been pooling their expertise to understand the business travel market through the implementation of a unique system that measures the challenges of business travel using a barometer. This system helps players interested in the industry understand travellers’ behaviour and needs. Over time, this system has enabled us to […]
(Another) Voice of Consumer
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
