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In an ever-changing world, innovation is a strategic imperative if we are to meet today’s challenges and anticipate tomorrow’s needs. It requires continuous inspiration, co-creation and testing, while securing each stage of the process to turn ideas into success. At OpinionWay, we support companies through agile and predictive innovation research, aimed at identifying opportunities, optimising concepts and maximising their impact. We combine creativity and pragmatism to make innovation a lever for sustainable growth, adapted to current and future needs.

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Quantitative research

Objectifying the world and exploiting figures to make informed decisions In a world where brands and companies play a central role, understanding consumer dynamics is essential. Faced the many and ever-changing expectations of consummers, we provide you with accurate and actionable insights. Our expertise in quantitative research enables you to decipher behaviours, anticipate trends and […]

Qualitative research

Exploring deep-seated motivations to make informed and relevant decisions LIFE by OpinionWay goes beyond appearances to reveal what really drives your stakeholders’ attitudes and behaviour. Applying a method based on listening, interaction, observation and engagement, we transform human complexities into clear, actionable insights to guide your strategic decisions. Taking a radically innovative approach to qualitative […]

Communities

Connect with your stakeholders through tailor-made insight communities Our communities, whether temporary or permanent, create a unique space for exchange with your customers, prospects, employees and other key stakeholders. These collaborative platforms, active over a period ranging from a few days to several years, encourage free and authentic expression, revealing deep-seated expectations, motivations and ideas. […]

Design thinking

Imagining new concepts and paradigms and moving from observation to action Design Thinking is a collaborative, people-centred approach designed to transform ideas into concrete solutions. By bringing togrther your teams, customers and stakeholders in a structured process of exploration and co-creation, we identify real needs, remove obstacles and come up with innovative concepts. Our collaborative […]