Conversational AI: a new era for qualitative research!
Discover Qual’AI: our hybrid, fast, scalable and incredibly comprehensive methodology that is transforming the way we capture the voices of citizens and consumers!
Qual’AI combines the full power of Artificial Intelligence with the expertise of our qualitative researchers, enabling you to conduct qualitative fieldwork on an unprecedented scale and at unprecedented speed.
The platform replicates the familiar world of instant messaging; the conversational chatbot conducts semi-structured interviews in a natural, engaging tone; recruitment is highly targeted; and the data collection process enables dozens (or even hundreds) of interviews to be carried out in just a few days.
Qualitative analysis is carried out by our experts, with AI supporting them in this large-scale processing.
This methodology is particularly well-suited to surveying general public target groups in France and internationally on tactical issues, to gather immediate reactions to a topical issue, pick up on weak signals or obtain recent feedback.