The essential tool for understanding your consumers’ trade-offs and better tailoring your offers and communications.
In a climate where economic constraints are reshaping consumer behaviour without overshadowing environmental and social concerns, understanding your audiences’ true motivations has become a strategic priority.
With TARGET IT, we help you identify the profiles most receptive to your offers, commitments and messaging, so you can optimise your marketing, communication and innovation decisions.
A comprehensive behavioural framework, TARGET IT is based on an exclusive segmentation of the French population according to their attitude towards responsible consumption, updated to incorporate new trade-offs linked to the economic climate.
With TARGET IT:
- Identify the consumer segments most receptive to your offers, innovations and commitments.
- Understand the decision-making factors, barriers and specific expectations of each profile.
- Test your concepts, products, customer journeys and campaigns with the most relevant target audiences.
- Anticipate the risks of rejection, misunderstanding or controversy associated with your communications.
- Put your insights into action using support mechanisms and conversational tools enhanced by AI.
An exclusive segmentation to decipher new consumer behaviours
TARGET IT identifies four main consumer groups:
- Committed Guardians (20%): Demanding, committed consumers who are driving environmental and societal change.
- The Concerned Navigators (35%): Supportive of the transition, but mindful of how it fits with their lifestyle and daily constraints.
- The Confident Cruisers (13%): Confident in progress and innovation, and reluctant to change their consumption habits.
- The Reluctant Isolationists (32%): Primarily guided by economic considerations and largely unresponsive to environmental arguments.
Services tailored to your strategic priorities
TARGET IT enables you to:
- Prioritise your marketing and CSR investments.
- Tailor your communications to the actual sensitivities of your target audiences.
- Segment your research and enrich your personas.
- Identify growth opportunities amongst the most receptive audiences.
- Build more effective and relevant engagement strategies.
Thanks to our activation workshops and our LIVE CHAT PERSONA solution, enhanced by artificial intelligence, the insights from TARGET IT become directly actionable for your marketing, communications, innovation and CSR teams.
An approach aligned with our mission
As a mission-driven company, we firmly believe that a better understanding of behaviour enables more informed decision-making. TARGET IT puts this conviction at the service of your strategic challenges to help you balance performance, relevance and impact.
Want to find out more? Contact us to discover how TARGET IT can support your strategic thinking and decision-making!