OpinionWay is strengthening its Services Marketing division and its expertise in banking, finance and insurance with the arrival of Laurence Lelièvre.

Laurence Lelièvre has joined OpinionWay as a Consulting Director within the Services Marketing division, to strengthen our expertise in the banking, finance and insurance sector.

With extensive experience in market research agencies, notably at Kantar, Ipsos and BVA, Laurence brings a wealth of expertise to the management of strategic and operational research projects (B2C and B2B). She specialises in particular in customer relationship issues (strategic barometers, transactional research, customer journeys), market insight, service testing and brand image initiatives.

Throughout her career, she has worked with leading players in the banking and insurance sector, such as the Crédit Agricole Group, BNP Paribas, Société Générale, BPCE, AXA, Malakoff Humanis and La Poste Group, as well as major clients in the utilities sector (EDF, ENGIE, SUEZ, GRDF and Antargaz).

With a Master’s degree in History (University of Rouen), a qualification from the Institut Français de la Presse (IFP – University of Paris II Panthéon-Assas) and a DESS in AIGES (University of Paris 7 Jussieu), Laurence will put her strategic vision at the service of our clients to support them in their projects.

We are delighted to welcome her to our team!