OpinionWay attended the ESOMAR Congress in Valencia, held from September 1 to 4, 2026, to stay up to date with the latest trends and transformations in the market research industry.
The congress was a great opportunity to get a feel for what is changing across the industry, especially around process automation, data collection and interviewing, and new ways of analysing data – both for research agencies and for end clients. These changes are paving the way for greater efficiency, new methodologies, and sharper insights. For OpinionWay, it was also an open door to new ideas and fresh perspectives to better support our clients with ever more relevant consultancy and actionable recommendations.