Omnichannel
Meeting consumer demands by integrating all distribution channels
Main challenges
Hot and cold surveys
Combining tactical reactivity and strategic vision thanks to accurate insights
Emotions and memorability
Analysing what makes customers tick in order to strengthen their commitment
Behavioural ROI
Identifying the levers that influence purchase, loyalty and recommendation
Utopianism and realism
We adopt a dual approach, reconciling the aspirations of customers with the real capabilities of brands. You’ll benefit from recommendations that are both operational and immediately actionable in the field.
Our expert
Truong Nguyen
Co-Director of the Mystery Shopping Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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BrandWay
To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]