Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
Main challenges
Generative AI
Impact at every level, from content creation to recommendation
Audience attention
Optimising impact in the context of audience fragmentation
Editorial independence
Protecting the media from economic and political influences.
Our expert
Jean-Baptiste Leroux
Director of the Media Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
Related deals
see moreOpinionSpot
Discover OpinionSpot, our innovative solution designed to transform your surveys into a fast, precise, and interactive experience. OpinionSpot allows you to collect real-time data through an intuitive and user-friendly platform, ideal for obtaining immediate and relevant insights. Why Choose OpinionSpot? By choosing OpinionSpot, you are opting for a modern and effective solution that allows you […]
Sales Ceremony Design
How to Improve and Ensure Consistency in Customer Experience in Your Stores? And How to Align Your Sales Team’s Objectives, Customer Orientation, and Brand Strategy? Effectively co-constructing the sales ceremony with your teams is essential to guarantee engagement, expertise, and strong involvement in the process. Our innovative methodology is collaborative, bringing together customers, decision-makers, and employees […]
LiveChatPersona
Activate your personas in a single click and start interacting with them instantly within your LLM environment. A simple and fast way to inform your decisions, explore ideas, or fuel your strategic thinking. Why choose LiveChatPersona? A solution that adapts to your starting point Whether you already have personas, a segmentation framework, or are starting […]