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Media

OpinionWay’s Media department is committed to understanding changes in the industry, whether in terms of publisher, advertising or editorial marketing.

We study the media through the scope of their societal role and assist every player in the communication chain of communication (advertisers, agencies, advertising sales houses) to tackle their own challenges.

Main challenges

Multi-channel broadcast and consistency

Developing content across multiple channels while reinforcing the consistency of media brands

Generative AI

Impact at every level, from content creation to recommendation

Audience attention

Optimising impact in the context of audience fragmentation

Editorial independence

Protecting the media from economic and political influences.

Our expert

Jean-Baptiste Leroux

Director of the Media Department

Dernières publications

Survey

Mobility within the European capitals - January 2026

Survey

EUROSCOPE – 9th wave - December 2025

Survey

The Pulse of Europe 2025: Between Fear, Power, and Hope - December 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

Survey

EUROSCOPE – 7th wave - June 2025

Infographics

European Vacation Confidence Index for summer 2025 - June 2025

Survey

Industrial decarbonisation in Europe - April 2025

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Related deals

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Observatory on neo-insurance

This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]

Sales Ceremony Design

How to Improve and Ensure Consistency in Customer Experience in Your Stores? And How to Align Your Sales Team’s Objectives, Customer Orientation, and Brand Strategy? Effectively co-constructing the sales ceremony with your teams is essential to guarantee engagement, expertise, and strong involvement in the process. Our innovative methodology is collaborative, bringing together customers, decision-makers, and employees […]

CAP – End of career for senior citizens

While the uncertainties surrounding one’s career end are the main driver of their desire for early retirement, we’ve observed more nuanced feelings among the French when asked about the transition from fulltime work to fulltime retirement : people have a genuine interest in finding more flexible arrangements that align with reciprocal commitments and concessions from […]