Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
Main challenges
Generative AI
Impact at every level, from content creation to recommendation
Audience attention
Optimising impact in the context of audience fragmentation
Editorial independence
Protecting the media from economic and political influences.
Our expert
Jean-Baptiste Leroux
Director of the Media Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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Sales Ceremony Design
How to Improve and Ensure Consistency in Customer Experience in Your Stores? And How to Align Your Sales Team’s Objectives, Customer Orientation, and Brand Strategy? Effectively co-constructing the sales ceremony with your teams is essential to guarantee engagement, expertise, and strong involvement in the process. Our innovative methodology is collaborative, bringing together customers, decision-makers, and employees […]
CAP – End of career for senior citizens
While the uncertainties surrounding one’s career end are the main driver of their desire for early retirement, we’ve observed more nuanced feelings among the French when asked about the transition from fulltime work to fulltime retirement : people have a genuine interest in finding more flexible arrangements that align with reciprocal commitments and concessions from […]