Multi-channel broadcast and consistency
Developing content across multiple channels while reinforcing the consistency of media brands
 
                    Developing content across multiple channels while reinforcing the consistency of media brands
Impact at every level, from content creation to recommendation
Optimising impact in the context of audience fragmentation
Protecting the media from economic and political influences.
 
                    Director of the Media Department
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
At OpinionWay, we understand the importance of having precise and up-to-date data to validate your strategies and make informed decisions. That’s why we developed OpinionLive, an innovative and responsive solution that allows you to explore public opinions in real time. Why Choose OpinionLive? A Simple and Responsive Solution A fast and competitive solution to quickly […]
Discover TrendWay, our solution for anticipating major societal transitions and informing your strategic decisions. TrendWay offers you a unique perspective on the changes taking place in today’s world, enabling you to decode weak signals and identify emerging trends. Why choose TrendWay? With TrendWay, you have a powerful tool for understanding tomorrow’s challenges and managing your […]
OpinionWay, in collaboration with the coaching firm All Leaders Initiative, has renewed its national survey measuring conflict at work, looking at the situations, the direct and indirect effects and, this year, the dimension of aggression and violence in these situations. By combining this benchmark with the possibility of establishing within your organisation an initiative mirroring […]