To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]
Myteamily and OpinionWay are launching the Diagway for carers, an analytical tool enabling companies to measure the number of employees who are helping a vulnerable relative, to gather their opinions on how to reconcile work and family life, and to identify the hidden costs for the company. The Diagway analysis enables HR teams to obtain […]
This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]
Based on the Observatory on Business travel, a survey carried out on 500 business travellers every six months since 2020, OpinionWay and Corporate Mobilities have developed the ERDI – Eco-Responsible Travel Index: the first index allowing us to easily measure the awareness of responsible business travel among a company’s employees or customers; to adapt its […]
OpinionWay and L’Argus de l’Assurance are launching a new wave of the Barometer on the Awareness, Image and Attractivity of the insurance industry among the general public and professionals. This year, it focuses on policyholders’ sensitivity to climate risk and their willingness to make efforts in terms of underwriting and prevention. As in previous years, […]
Conducted by OpinionWay in partnership with B2BAD and La Boétie Partners, this study aims to understand how today’s young graduates, the future decision-makers, construct their value systems and envision their long-term career paths. This analysis focuses particularly on Generation Z and their perceptions of future societal and environmental issues. Carried out among a representative panel […]
In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]
Since 2020, OpinionWay and Corporate Mobilities have been pooling their expertise to understand the business travel market through the implementation of a unique system that measures the challenges of business travel using a barometer. This system helps players interested in the industry understand travellers’ behaviour and needs. Over time, this system has enabled us to […]
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]