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Mystery shopping

Through precise and objective evaluations, we uncover the strengths and areas for improvement at every level of the customer relationship, enabling you to optimize each interaction and enhance customer satisfaction.

Evaluating and enhancing customer experience with Mystery Shopping


Mystery shopping delves into the heart of interactions between your teams and your customers. This approach allows you to measure the quality of customer service, process compliance, and operational excellence in the field, while identifying levers to enrich the customer experience and stand out from the competition.

Our expertise is based on an international network of qualified assessors and an online reporting platform. Together, these tools provide you with a detailed and actionable overview of your performance. By cross-referencing your Voice of the Customer metrics, we help your teams turn every interaction into a memorable moment, combining commercial efficiency with lasting customer satisfaction.

We incorporate a unique dimension: Voice Of Teams, the assessment of the “desired quality” by your teams.
We diagnose the gaps between their intentions and the quality they deliver, thereby identifying obstacles and areas for improvement.

Our experts

Truong Nguyen

Co-Director of the Mystery Shopping Department

Lea König

Co-Director of the Mystery Shopping Department

Dernières publications

Survey

Level of achievement of gender equality - March 2026

Survey

Euroscope – 10th wave - February 2026

Analysis

Democracy without comfort: The 2025 European realignment

Survey

Mobility within the European capitals - January 2026

Survey

EUROSCOPE – 9th wave - December 2025

Survey

The Pulse of Europe 2025: Between Fear, Power, and Hope - December 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

Our methods

Voice of Teams (internal survey)

Identify the obstacles your teams face in executing their sales experience. What is holding the teams back? Do they need tools (“I can’t do it”)? Training (“I don’t know”)? Coaching (“I don’t want to”) ?

In-store mystery shopping

In-store, telephone and online surveys to quantify compliance with your sales standards

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub