Helping sports organisations master these strategic levers means helping them strengthen their relationships with their partners, enhancing the sports organisation’s brand and creating unique experiences that build loyalty and appeal to high-end customers.
This challenge requires strategic management, rigorous planning and the ability to measure results and their compliance with the various policies of the sports organisation (CSR, inclusion, diversity, etc.).
Enabling sports organisations to get to know their fans better, increase their satisfaction and loyalty. All while adapting their strategy to maximise the value created for both the club and its fans.
New sports consumption habits – fragmented, digitised, community-based and often disintermediated – are disrupting traditional sports club models. Measuring these changes has become essential to remain competitive, relevant and profitable. This is particularly true for sports organisations affected by the erosion of traditional broadcasting models.
For sports organisations, measuring issues related to GenZ means investing in the future. Gen Z, following (among other things) the digital revolution and the consequences of the recent health crisis, has completely changed consumer behaviour. This includes behaviour related to sport. Our expertise in this area and our proximity to this population is an asset for sports organisations.
We help sports organisations strengthen their image among various partners and stakeholders (supporters, sponsors, local authorities, media). They expect sports organisations to be transparent about their social and environmental commitments and concrete results, strengthening the club’s trust and reputation.
This is a crucial issue because controlling and monitoring EOP communication enables sports organisations to optimise their communication strategy, maximise their reputation, build community loyalty, generate revenue and strengthen the commitment of fans and partners.
Deputy Managing Director – Director of the Business Market Transformation and Management-HR Departments
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