Well-being and health
Growing expectations for a balanced, safe diet.
Growing expectations for a balanced, safe diet.
Products adapted to spontaneous and flexible consumption patterns.
The emphasis on sustainability and environmental protection.
Increased demand for clear information on products.
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Co-Director of the FMCG Department
Co-Director of the FMCG Department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
At OpinionWay, we understand the importance of having precise and up-to-date data to validate your strategies and make informed decisions. That’s why we developed OpinionLive, an innovative and responsive solution that allows you to explore public opinions in real time. Why Choose OpinionLive? A Simple and Responsive Solution A fast and competitive solution to quickly […]
OpinionWay and L’Argus de l’Assurance are launching a new wave of the Barometer on the Awareness, Image and Attractivity of the insurance industry among the general public and professionals. This year, it focuses on policyholders’ sensitivity to climate risk and their willingness to make efforts in terms of underwriting and prevention. As in previous years, […]