Well-being and health
Growing expectations for a balanced, safe diet.
Main challenges
Practicality
Products adapted to spontaneous and flexible consumption patterns.
Responsible consumption
The emphasis on sustainability and environmental protection.
Transparency
Increased demand for clear information on products.
Value for money
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Our experts
Delphine Michaut
Co-Director of the FMCG Department
Maurice Benguigui
Co-Director of the FMCG Department
Eric Sagnat
Deputy Director of the FMCG department
Dernières publications
Related deals
see more(Another) Voice of Consumer
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
ECOMOB.club 5.0, the BtoB community dedicated to sustainable mobility
In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]
CAP – Cost of workplace conflict
OpinionWay, in collaboration with the coaching firm All Leaders Initiative, has renewed its national survey measuring conflict at work, looking at the situations, the direct and indirect effects and, this year, the dimension of aggression and violence in these situations. By combining this benchmark with the possibility of establishing within your organisation an initiative mirroring […]