Well-being and health
Growing expectations for a balanced, safe diet.
Growing expectations for a balanced, safe diet.
Products adapted to spontaneous and flexible consumption patterns.
The emphasis on sustainability and environmental protection.
Increased demand for clear information on products.
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Co-Director of the FMCG Department
Co-Director of the FMCG Department
Deputy Director of the FMCG department
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
OpinionWay and L’Argus de l’Assurance are launching a new wave of the Barometer on the Awareness, Image and Attractivity of the insurance industry among the general public and professionals. This year, it focuses on policyholders’ sensitivity to climate risk and their willingness to make efforts in terms of underwriting and prevention. As in previous years, […]
Discover OpinionSpot, our innovative solution designed to transform your surveys into a fast, precise, and interactive experience. OpinionSpot allows you to collect real-time data through an intuitive and user-friendly platform, ideal for obtaining immediate and relevant insights. Why Choose OpinionSpot? By choosing OpinionSpot, you are opting for a modern and effective solution that allows you […]