Clean Beauty
A quest for transparency and ethics in the ingredients and product manufacturing
Main challenges
Sustainable cosmetics
Formulations and packaging that respect the environment, with a trend towards zero waste
Inclusion and diversity in beauty
A large array of products tailored for the different genders, skin tones and cultures
Personalisation
Custom-made treatments based on digital skin analysis and innovative solutions
Connected beauty
Augmented reality and AI for immersive, personalised experiences
Our experts
Olivier Guillon
Deputy Managing Director – Co-Director of the LIFE Department & Head of Luxury Department
Maurice Benguigui
Co-Director of the FMCG Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
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