Actions, not Metrics drive Profit! Break the tyranny of metrics! Judgements and Actions speak louder.
Lea König and Truong Nguyen, co-directors of the Mystery Shopping activity, will be speaking at the MSPA 2025 conference on Wednesday 21 May 2025 from 11.35am to 12pm to share their expertise on the importance of action beyond simple performance indicators.
Our experts provide us with a wide-ranging series of opinions, principles and best practice that recognise a different way forward, driven by engaging teams to deliver action. Measurement is not an alternative to judgement, measurement demands action – OpinionWay will help you understand what to measure, how to evaluate the significance of what’s been measured, how to get better. Make the metrics available to drive action.
Using real life examples form leading brands in retail, the case for action is loud and clear.