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Healthcare

OpinionWay’s Healthcare department is adapting its practices to the transformations in the sector, integrating key issues such as patient-centricity, digitalisation, prevention and one health. We work with a wide range of players (laboratories, associations, institutions) to offer marketing research covering the entire product life cycle, using hybrid methodologies (SMI, communities, quantitative research).

Our multi-disciplinary team brings up in-depth, diversified expertise to overcome your challenges.

Main challenges

Patient-centricity

In a country where 1 in 3 people suffers from chronic diseases, the patient plays an increasingly important role and is at the centre of the healthcare system. Making the most of the patient’s experience and involvement in his or her care benefits everyone.

Growing digitalisation

AI, telemedicine and connected platforms are transforming medical practices, enabling more accurate diagnoses and personalised treatments.

Prevention and well-being

No more cure-all. A change of mindset towards preventive and proactive medicine, beneficial to all (patients, healthcare professionals, healthcare system).

 

One Health

Integrating human health into a holistic approach with the environment and living species in order to move towards a healthier future for all.

Our expert

Nadia Auzanneau

Deputy Managing Director – Director of the Healthcare & Advanced Methods Departments, and Head of CSR

Dernières publications

Survey

Level of achievement of gender equality - March 2026

Survey

Euroscope – 10th wave - February 2026

Analysis

Democracy without comfort: The 2025 European realignment

Survey

Mobility within the European capitals - January 2026

Survey

EUROSCOPE – 9th wave - December 2025

Survey

The Pulse of Europe 2025: Between Fear, Power, and Hope - December 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

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