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Associations, administration & political parties

OpinionWay helps public and semi-public institutions better understand citizens’ expectations and adapt their policies.

We also advise our clients on their choice of positioning and brand image strategy. Our analyses help them understand their context and identify the trends that will influence their future.

 

Main challenges

Societal transitions

Providing analyses of major changes and their impact.

Public confidence

Identifying the levers for re-establishing a solid relationship with the institutions.

Purpose and commitment

Supporting public action by aligning public and political expectations

Electoral expertise

Analysing electoral dynamics and their short- and long-term impact

Our experts

Frédéric Micheau

Deputy Managing Director – Director of the Opinion Department

Charlotte Cahuzac

Deputy Director of the Opinion Department

Dernières publications

Survey

EUROSCOPE – 7th wave - June 2025

Survey

EUROSCOPE – 6th wave - April 2025

Analysis

American election: From one coalition to another

Analysis

OPINION’EYE #31 – Parliamentary elections in Poland

Survey

EUROSCOPE – 9th wave - December 2025

Survey

The Pulse of Europe 2025: Between Fear, Power, and Hope - December 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

Related deals

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From Poll to Policy

A joint offer from Polling Europe with Euractiv – combining data-driven insights with strategic communication. With this unique partnership, you get: Take your chance to move from polling to policy and shape real conversations in Brussels and beyond ! To learn more about how we can help turn your data into influence, contact the Polling Europe team !

Communication survey: boosting brand awareness and image

Do you want to raise awareness on your customers, their products or services, structure or strengthen their image to set them apart from the competition? OpinionWay can help you by offering a different way of communicating that combines information and communication, allowing you to express yourself, create content or support a brand message. A tool […]

OpinionLive

At OpinionWay, we understand the importance of having precise and up-to-date data to validate your strategies and make informed decisions. That’s why we developed OpinionLive, an innovative and responsive solution that allows you to explore public opinions in real time. Why Choose OpinionLive? A Simple and Responsive Solution A fast and competitive solution to quickly […]