Responsible finance
Societal expectations are reinforcing the importance of building savings that combine security and positive impact.
The main challenges
Customer relations made easy
Digitalisation means that banks and insurance companies must adopt a more customer-centric approach.
Focus on technologies
Crypto, Fintech and AI are redefining the customer experience and financial opportunities landscapes.
Our experts
Benoit Parraud
Director of the Services Marketing Division in charge of the Banking-Finance-Insurance and Transport-Mobility-Tourism sectors
Pascal Novais
Deputy Director of the Banking, Finance and Insurance Department
Valérie Marie
Co-Director of the LIFE Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
Related deals
see moreBrandWay
To identify the levers for a specific positioning that enhances your brand identity as much as its promise, we have designed BrandWay, a holistic 360° evaluation of the components of your brand’s image “issued, relayed, perceived”. It’s a multi-source survey system that can be adapted to meet your specific needs: a semiological exploration of your […]
Observatory on neo-insurance
This multi-submission survey enables us to assess the French’s relation to neo-insurance (awareness, perception, image and intentions), as well as providing feedback on the neo-insurance experience. What is the current relation between the French and the neo-insurance industry? Are the French familiar with the concept and the players involved? How do they perceive them? Who […]
OpinionWay and L’Argus de l’Assurance barometer
OpinionWay and L’Argus de l’Assurance are launching a new wave of the Barometer on the Awareness, Image and Attractivity of the insurance industry among the general public and professionals. This year, it focuses on policyholders’ sensitivity to climate risk and their willingness to make efforts in terms of underwriting and prevention. As in previous years, […]