Research director since 2024 in the Opinion division, Théo joined the OpinionWay group in 2017 as a research manager.
What are your main tasks as Research Director?
My main tasks are to supervise and coordinate research projects carried out within the Opinion division. This includes designing research methodologies, analysing the data collected and presenting the results to clients, while ensuring that the high level of quality that characterises OpinionWay is maintained. The job involves both the production aspects of the research, through the management of the team of research managers, and the commercial aspects, in connection with the directors of the division’s departments.

In your opinion, what are the strengths of OpinionWay’s approach to opinion research?
Know how to change your point of view, your way of doing things, and get to the heart of the matter.
What do you like about your job?
The diversity of subjects, which takes us on a journey of discovery of new aspects of French opinion each week. It makes you question your own prejudices, and not just when it comes to political research. The scope of the department goes far beyond electoral issues alone, which are of course still fascinating market studies to carry out.
If you had to describe OpinionWay in 3 words, which one would you choose?
Leading, demanding, reliable.
Do you have a passion to share with us that your colleagues may not be aware of?
I’d rather watch the Tour de France than enjoy the summer.