OpinionWay announces the creation of a marketing department dedicated to Sport Business and the appointment of Samy Boudjedra to head up this area of expertise.
With this initiative, OpinionWay is confirming its ambition to position itself as a strategic player in a rapidly changing sector, at the crossroads of economic, social, media and technological issues.
A new marketing expertise to support developments in the sports ecosystem
The launch of the Sport Business BU is part of OpinionWay’s drive to strengthen its sector-specific marketing expertise and provide tailored responses to the new challenges facing the world of sport: digital transformation, audience engagement, influence strategy, partnership performance, measuring social impact, etc. This new marketing expertise is aimed at federations, clubs, leagues, the media, advertisers, sponsors, equipment manufacturers and start-ups, all players in the sport business in France and internationally.
A strategic growth driver for OpinionWay
With this new Business Unit, OpinionWay is enhancing its marketing offering and pursuing its strategy of hyper-specialisation and innovation in high-potential sectors.
Sport, as an arena for civic engagement, a vector for digital transformation and an area for marketing experimentation, is a natural growth driver for the Group.
“Sport mirrors changes in society. It is a field of opportunity for brands, institutions and the media. Thanks to Samy’s expertise and our culture of innovation, we want to help players in the sector to better understand their audiences, measure their impact and steer their performance and marketing strategy.”
Hugues Cazenave, President and Founder of OpinionWay
Expertise embodied by Samy Boudjedra
Samy Boudjedra’s arrival at OpinionWay marks a key step in the development of the sports business, which has already been part of the institute for several years
With over 20 years’ experience in marketing research, data and business development, Samy Boudjedra has held senior management positions at reference organisations such as Ipsos, CSA Research, MetrixLab and, more recently, Socio Data Management, where he structured the sports offering and developed strategic partnerships with the main players in the ecosystem.
As Director of the Sport Business BU, he will be responsible for structuring the offering, supporting clients in their innovation challenges and expanding OpinionWay’s presence in this rapidly expanding sector.
“Like other ecosystems, sport needs to rethink its business model, which is being shaped by new marketing challenges such as ‘sportainment’, customer experience and new ways of consuming and practising sport.In this changing environment, we help organisations to anticipate change, limit risk and detect the weak signals that point the way forward.”
Samy Boudjedra, Director of the Sport Business Department