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Telecoms & new technologies

 

The French telecommunications market is tempered by fierce competition and constant innovation. OpinionWay has been working with players in this industry for years, tackling complex issues such as customer loyalty, differentiation strategy and pricing.

Our solutions, ranging from awareness and satisfaction trackers to U&A and trade-off studies, address the challenges encountered by consumers and BtoB targets.

Main challenges

Ever more connected

Intelligent objects improving health, safety and everyday life

AI for all

Applications ranging from photo editing to assistive tools for people with disabilities

Network performance

The rapid evolution of standards (5G, 6G) in the face of growing user expectations

Green IT

Reducing the environmental impact of digital technology

Our experts

Meriadec Blégent

Deputy Managing Director – Director of the Services Department

Valérie Marie

Co-Director of the LIFE Department

Dernières publications

Survey

AI European Barometer - February 2025

Survey

Night trains in Europe: relics of the past or promise for the future? - October 2025

Video

Why are so many Europeans angry at politics today? - October 2025

Survey

Euroscope – 7th wave - June 2025

Infographics

European Vacation Confidence Index for summer 2025 - June 2025

Survey

Industrial decarbonisation in Europe - April 2025

Survey

EUROSCOPE – The Pulse of the European Public Opinion – 6th edition - April 2025

TF1 Pub

The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.

Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.

Antoine AUDIT, Advertising research director at TF1 Pub

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