Ever more connected
Intelligent objects improving health, safety and everyday life
Main challenges
AI for all
Applications ranging from photo editing to assistive tools for people with disabilities
Network performance
The rapid evolution of standards (5G, 6G) in the face of growing user expectations
Green IT
Reducing the environmental impact of digital technology
Our experts
Meriadec Blégent
Deputy Managing Director – Director of the Services Department
Valérie Marie
Co-Director of the LIFE Department
Dernières publications
TF1 Pub
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
Related deals
see more(Another) Voice of Consumer
Our solution for capturing and analysing your web presence to guide your strategies! By analysing 3 sources of data (Google queries, consumer publications and web conversations), you can obtain a clear picture of the online discussions and searches carried out by your target audiences, on your products, your brand or any other subject of interest… […]
GenZ, tomorrow’s decision-makers ?
Conducted by OpinionWay in partnership with B2BAD and La Boétie Partners, this study aims to understand how today’s young graduates, the future decision-makers, construct their value systems and envision their long-term career paths. This analysis focuses particularly on Generation Z and their perceptions of future societal and environmental issues. Carried out among a representative panel […]
Eco-Responsible Travel Index (ERDI)
Based on the Observatory on Business travel, a survey carried out on 500 business travellers every six months since 2020, OpinionWay and Corporate Mobilities have developed the ERDI – Eco-Responsible Travel Index: the first index allowing us to easily measure the awareness of responsible business travel among a company’s employees or customers; to adapt its […]