The fast adoption of technologies such as AI and HRIS tools is optimising processes and automating repetitive tasks. This transformation is leading to a better understanding of customers, opening up new revenue opportunities and boosting competitiveness.
Companies need to reduce their carbon footprint by adopting more sustainable practices and renewable energy sources. This transition responds to consumer expectations and increasing regulations, while offering strategic leverage to improve their image and maintain their competitiveness.
Personalisation is crucial to building customer loyalty and standing out from the crowd. By tailoring products, services and communications to specific needs, companies can boost customer satisfaction and build closer relations with customers. This approach has become essential in an ultra-competitive market.
Trade tensions, economic fluctuations and geopolitical conflicts require companies to be highly agile. Adapting quickly to these changes is essential to remaining competitive in an uncertain and complex environment marked by rapid change.
With innovations such as self-driving vehicles and the shift from ownership to use, the automotive industry is undergoing profound change. Anticipating trends and rethinking business models is essential if we are to meet consumer expectations and stay ahead of the game.
Deputy Managing Director – Director of the Business Market Transformation and Management-HR Departments
Co-Director of the LIFE Department
The research on engagement is one of the pillars of branding effectiveness for TF1 Advertising’s research department. For the 6th edition of this study, marking its 10th anniversary, we received tremendous support from OpinionWay, which stood out for its expertise and professionalism. The team was proactive, they perfectly understood our needs and delivered high-quality work, meeting all our expectations.
Together, we were able to produce a study that continues to provide valuable insights to our department and to the market! Many thanks to the OpinionWay team for this fruitful collaboration.
Conducted by OpinionWay in partnership with B2BAD and La Boétie Partners, this study aims to understand how today’s young graduates, the future decision-makers, construct their value systems and envision their long-term career paths. This analysis focuses particularly on Generation Z and their perceptions of future societal and environmental issues. Carried out among a representative panel […]
In 2024, OpinionWay renews ECOMOB.club, its community dedicated to decision-makers on sustainable mobility, whose mission is to better understand the position of companies in terms of sustainable mobility. How can you raise awareness on the challenges of sustainable mobility? How can they be made a priority? What persuasive levers should be used to encourage deployment […]
Since 2020, OpinionWay and Corporate Mobilities have been pooling their expertise to understand the business travel market through the implementation of a unique system that measures the challenges of business travel using a barometer. This system helps players interested in the industry understand travellers’ behaviour and needs. Over time, this system has enabled us to […]
