The mobility market is undergoing fragmentation, is having to accommodate new players and is becoming increasingly competitive, a pattern which can also be found in numerous other markets such as the media or accommodation. Passengers and travellers are now making use of multiple solutions.
Indeed, consumer expectations have considerably evolved since the early 2000’s. The following are five of the most important changes and their respective repercussions on the mobility market.
Intensification of the focus on price
The rise of car-sharing, car-pooling, recurring searches for cheap deals, purchase anticipation or last-minute deals are some of the many examples that prove that consumers and constantly striving to reduce their costs!
The quest for convenience
Numerous smartphone applications aiming to simplify transport are now available, and people are increasingly consulting customer reviews, and seeking out good bargains on forums or social networks, from a wide range of devices.
Defiance regarding experts, trust in one’s peers
Peer to peer solutions linking up demand and supply have proved highly successful. Consultation of company/operator scoring and review websites is showing no sign of abating, which bears witness to the fact that that the opinions of peers are increasingly taken into account by consumers.
Usage is supplanting ownership
New practices have emerged in the past few years which continue to flourish: development of car-sharing, car-pooling, etc.
Empowerment of the individual
Customising one’s trip by combining modes of transport, exchanging information on good bargains via social networks, making changes to one’s plans depending on unpredicted circumstances shared on social networks, preference for soft-mobility to limit the environmental impact caused by traveling, etc. All these developments are a sure sign of the individual’s need for autonomy.