The ideal combinations to optimise your study process.

Having created methodological-mix©, we have developed unrivalled expertise in the combination of different innovative information gathering methodologies and various analysis techniques.

We do not hesitate to juxtapose a range of questioning techniques in a same study process and to enrich our analyses so as to intensify the aroma and add a greater variety of flavours.

Everyone at OpinionWay is persuaded that no single technique is more reliable than another and that each approach comes with its own strengths and weaknesses depending on the targets of the study, as well as your budget and deadlines.

The best recipe must create emotions, surprises, and feed intelligence.