The results of conventional studies provide a descriptive view (snapshot) or regressive view (barometer) of the market environment. However, managers are increasingly seeking to obtain a prospective and predictive vision to better anticipate the constant evolution of their customers’ needs.

Although market research statisticians have extensive expertise in terms of the management of the organisation of structured data and creating relations in SQL, Big Data requires expertise of NoSQL database technologies.

OpinionWay has trained its employees in text mining; data mining; Hadoop MapReduce, RHadoop, Mahout technologies and architecture; as well as PIG and HIVE data analysis and query software.
In France, OpinionWay is the first market research company to have published the Cantoscope, a predictive study of French local elections (départementales).