General practitioners, specialists, pharmacists, patients

 

Wide-ranging international expertise

The healthcare department conducts studies with healthcare professionals and patients-consumers both in France and abroad: quantitative studies based on patient or healthcare professional panels, online qualitative studies, focus groups, blogs or patient communities, ethno-visual studies, methodological-mix©, social media research, analytics.

Because healthcare is not the preserve of pharmaceutical companies and the Health Authorities (EFS, INSV, Biomedicine Agency, patient associations, etc.) this department also conducts studies in the fields of cosmetics, nutrition, health media, health insurance, and complementary health cover.

 

3 main types of studies:

1/ MARKETING STUDIES

  • Concept / positioning testing,
  • Marketing mix testing/evolution,
  • Communication pre-tests and post-tests (patients and healthcare professionals),
  • Image and awareness testing,
  • Usages & attitudes research (consumption, prescription, advice),
  • Service satisfaction surveys,
  • Sales force efficiency studies,
  • Market evaluation & quantification studies.

 

2/ OPINION SURVEYS

  • Studies published to bolster a communication campaign (press release, infographics, press conference).

   

3/ ENVIRONMENT STUDIES

  • Parallel studies with patients & healthcare professionals,
  • Study of prescription attitudes in the context of a specific pathology with or without patient cases,
  • Quality of life studies,
  • Patient experience studies focusing on a specific pathology.

 

You can also make the most of the Echo des Pharmacies OpinionWay x Satispharma:

  • 400 interviewed pharmacists, from the Echo des Pharmacies panel, with real-time database updates,
  • 100% pharmacies,
  • 100% pharmacists.

The Echo des Pharmacies is one wave a month and the possibility of adding extra waves on request and as from 5 questions!

 

Contacts

Nadia AUZANNEAU
Deputy Managing Director
in charge of FMCG & Healthcare
Marketing researches

 > Contact me !

 

Natacha BONINO
Deputy Director
Healthcare Division

> Contact me !