After the creation of a first subsidiary in Tunisia, OpinionWay settled in Morocco in 2016 (Casablanca) and Algeria in 2019 (Algiers).
This development is part of the Group's approach to international openness, which aims to strengthen its presence in this region and more widely on the African continent, a market with strong potential for development in marketing studies.
By widening its scope of intervention, OpinionWay intends to allow advertisers in this region to access all the methodological know-how of the group in terms of brand / communication / satisfaction studies, and market potential, to support them in an ever more innovative way in their development and in the understanding of their market.
Benefiting from all of OpinionWay's expertise in innovation in marketing studies, these subsidiaries offer their clients and prospects local access to all the hybrid resources and methodologies developed by the OpinionWay group in France (customer communities, social media intelligence, analytics, emotion analysis, etc.) and guarantees services always up to the expectations of the most demanding local and regional customers.
Our Moroccan office, located in Casablanca, is equipped with spaces dedicated to carry out consumer focus groups and co-creation workshops (workshop, design thinking ...).
A natural and obvious acceleration for OpinionWay, of which a significant proportion has always been achieved in international studies (in Europe, but also in the United States, on the African continent, in Asia, China, Japan, etc.).
"Thanks to its rapid growth in recent years, the OpinionWay group has now reached a critical size that allows it to enter a new phase of its international development. We have already created in a short time subsidiaries with high potential in Morocco, Algeria and Tunisia. We will now accelerate and open new companies under our brand on the African continent and in Europ. We are convinced that the innovative offers developed by OpinionWay in France (in analytics, Social Media Intelligence, data hybridization, customer communities, etc.) can be deployed successfully across French borders." says Hugues Cazenave, CEO and founder of OpinionWay.