InnovativeWay

Support brands and organizations that want to initiate, accelerate or develop their dynamics of innovation and change.

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Qualitative studies

OpinionWay offers you all its expertise in qualitative studies to allow you to deepen your thinking and optimize your brand strategy with your targets, combining traditional collection methods (Focus groups, individual telephone interviews or face to face). face,) and hybrid devices.

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Online qualitative studies

OpinionWay has always looked for the best performing techniques to gather and understand opinion. Whether creating its first online focus groups animation tool in 2000 (NetFocus), or by using board newsletters, qualitative blogs or by creating conversational spaces with thousands of participants, innovation is incessant in our polling institute.

OpinionWay's teams are experts in qualitative online querying and facilitation techniques. They continually test new ways to meet your educational needs, marketing and communication needs.

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Panels and online communities

Interact with your targets and consumers through OpinionWay panels and permanent communities and their dedicated chat rooms.

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